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Is this the ultimate in advertising media?
Marketing
The Sphere has generated significant local and online buzz, eliciting varied opinions from observers. Some view it as a technological marvel, while others perceive it as an enormous spherical billboard that could potentially distract drivers on the road. Is The Sphere, Las Vegas, the ultimate in advertising media?
Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience
Search Engines
Google recently made updates to its documented ranking systems page, which resulted in the removal of four ranking systems. Notably, three ranking systems were removed from the main list, while the page experience system was omitted from the retired list. The systems that were removed include mobile-friendly ranking, page speed, and secure sites.
Wordpress Themes vs. Page Builders vs. Custom Websites
Web Design
We get asked a lot is what do we use to build our websites, do you use themes, or Wordpress, do you code from scratch or use a website page builder? Let's explore the three main website options and how each have their pros and cons, and which may be right for you - and how they affect user experience, performance, business growth, and conversions.
Are simple websites better?
Web Design
With advancements in web design technologies, the possibilities of achieving remarkable results within a reasonable budget have expanded. Consequently, a growing conversation revolves around the question of whether augmenting features and functionality truly enhance value, or if simplistic websites are more advantageous for business.
How to Choose the Best Domain Name
Domain Names
Creating a new website has challenges, one of the most important is selecting the right domain name. We have a 12 step process to help you get the best domain name possible.
The Danger Of AI Content Farms
Artificial Intelligence
The rise of AI-generated content presents challenges such as low-quality and biased information. Safeguards and accountability measures need updating, while tech companies must reduce bias. Individuals should cultivate critical thinking skills. Collaboration among regulators, businesses, and the public is vital to mitigate harm and promote responsible AI use.
AI-generated content within Google search results
Search Engines
Google prioritizes quality in AI-generated content for search results. Expertise, trustworthiness, and user-centricity are key. Transparency in content creation and purpose is advised. Aligning with these principles improves recognition and rewards in Google's ranking systems.
Content Delivery Networks
Hosting
A CDN is a network of servers that delivers content faster by routing requests to the nearest server. Improved website performance, reduced server load, increased reliability, and improved security are some of the benefits of using a CDN. With multiple servers across different locations, a CDN helps to mitigate server failures, network congestion, and security threats.
Best Practices for Social Media Etiquette in Business
Social Media
In today's digital age, social media has become an integral part of any business's marketing strategy. However, it's important to keep in mind that social media is not just a platform for promoting products or services, but also a place for building relationships with customers and engaging with the wider community.
Why does where I host my website matter?
Hosting
Where you host your website matters for various reasons, such as speed, uptime, security, scalability, and support. Choosing the right web host can impact your website's performance, user experience, search engine optimization (SEO), and overall success.
Web design trends for 2023
Web Design
Over the past year, web design has undergone some significant changes. There has been a greater emphasis on responsive design, mobile-first design, flat design, microinteractions, accessibility, and dark mode. These trends have led to websites that are more visually appealing, accessible, and optimized for mobile devices.
Pepsi's new logo takes inspiration from its '90s design
Graphic Design
Pepsi has just released a new logo which reverts back to its classic 90's design, it comes alongside a rising popularity for the 90's amongst Generation Z and goes agains the recent trend of minimalist bland logos.
10 Web Design Trends
Web Design
Every year, Web design grows and so many awesome things are being published daily. We can only imagine that the best is yet to come this year, including many of the trends we predicted from last year. While many of those trends will still be around in the coming year, it's time to see what new trends are likely to emerge.
Google Pigeon Update
Search Engines
A few days ago Google pushed out a new and major algo update for local search (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.
60 Beautiful And Creative Business Card Designs
Graphic Design
Using a business card is useful in a way to promote yourself on other people. Are you planning to make your own business card but don't have any idea or some inspirations to start? Here's a showcase of 60+ Most Beautiful and Creative Business Cards Designs to enhance more your creativity and get inspired.
Learn What's Causing Customers to Leave Your Store with Google Analytics
Web Services
As an eCommerce store owner, you're likely focused on driving more traffic to your website from search engines, social media, and online advertising. But if your website isn't converting enough of this traffic into sales, you may be feeling frustrated and concerned.
Curious to know how you can turn more traffic into sales? Let's dive into the data and find out what could be causing your customers to leave.
5 Tips to Make Your Website Convert More Visitors
Web Design
A site that simply looks good and draws an audience isn’t enough. If you’re missing even one vital element for an effective website, you’re missing out on conversions. The good news is that even small changes to your site can pay off in big numbers—and quickly. Here are 5 tips to make your website convert more visitors.
How important is it for a company to have a great logo?
Graphic Design
From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos.
Why good graphic design is SO important
Graphic Design
Good design incorporates both function and aesthetics. A well-designed object does not differentiate between form and function, but rather incorporates them into one single, coherent concept. This is the primary aim of designers to communicate an idea without making the aesthetic component suffer. These designs, however, fail.
Google's "Mobilegeddon" could alienate nearly half of its top websites
Search Engines
Google recently tweaked its search algorithm to favor "mobile friendly" websites over non-optimized ones, which could cause clunky desktop sites to plunge in search rankings on smartphones.
Website Logo Placement for Maximum Brand Recall
Web Design
Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps them identify the website they are visiting.
Jump-Start Your SEO With These 6 Surefire Tactics
Search Engines
I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it.