How to Choose the Best Domain Name
Selecting the ideal domain name for your website holds immense significance in ensuring your success. Opting for an inappropriate domain name can cause considerable inconvenience when attempting to switch later on, potentially harming your brand and search rankings.
It is important to make the right choice from the beginning, and generating catchy business name ideas while securing the perfect domain name can prove to be challenging.
Within this article, we will provide you with all the necessary tools and tips to generate domain name ideas, select the finest domain name, and register your new domain.
Creating a new website has challenges, one of the most important is selecting the right domain name.
To alleviate this stress, we present a straightforward 12 steps that simplifies the process of choosing a great domain name.
- Stick with the major ".com"
- Try to use keywords in your domain name
- Keep your domain name as short as possible
- Make it easy to pronounce and spell
- Unique & brandable
- Do not include hyphens in domain name
- Avoid doubled letters
- Leave room to expand
- Research your domain name
- Use domain generators for clever ideas
- Act quickly before someone else takes it
- Where is the best place to register a domain name
Stick with the major ".com"
There are so many new domain name extensions available today. You have the classics like .com, .net, and .org, but there are also unique options like .pizza, .photography, and even .blog.
We highly recommend going for a .com domain name. It's still the most trusted and widely recognized extension out there.
While it may be tempting to get creative with new extensions like .ninja or .photography, using a .com extension gives your business a sense of credibility and reliability.
Dot-com domains are also the easiest to remember. Many people, especially those who aren't as tech-savvy, automatically type ".com" at the end of every domain without a second thought.
Just imagine if your website is something like jane.photography, and your users accidentally type in jane.photography.com. They'll end up on an error page for the photography.com website, which isn't ideal.
By sticking with .com, you can avoid that risk altogether.
Plus, most smartphone keyboards conveniently have a .com button, making it even easier for users to access your website.
Try to use keywords in your domain name
Keywords have a significant impact on your domain's relevance. When you incorporate relevant keywords into your domain name, you effectively communicate to search engines the essence of your website. Alongside high-quality content and a great user experience, keywords within your domain can contribute to achieving higher rankings on Google, Bing, and other search engines.
Finding an available domain that perfectly matches your target keywords can be quite challenging. However, with a touch of creativity, you can combine your keywords with other words to create a unique and distinctive domain that captures attention.
Keep your domain name as short as possible
While keywords hold significance, it's essential to strike a balance and avoid going overboard with the length of your domain. In fact, it's better to opt for a domain name that is concise and easily memorable.
Our recommendation is to keep your domain name under 15 characters. Lengthier domains tend to be more challenging for users to recall, increasing the chances of them forgetting or mistyping it.
Moreover, longer domain names are more prone to typos, which can result in a loss of traffic as users may end up on unintended websites due to small errors in typing.
For these reasons, it's highly advisable to prioritize a shorter domain length, ensuring that your online presence remains accessible and hassle-free for your audience.
Make it easy to pronounce and spell
Make it easy to pronounce and spell
It's crucial to ensure that your domain name can be effortlessly communicated both verbally and in written form. You never know when you might be asked to share your domain name in person, so having a name that is easy to convey is essential.
Consider scenarios where you may need to mention your domain name during conversations or networking events. Having a domain name that is clear, straightforward, and easy to pronounce will help you confidently share it with others, leaving a lasting impression.
Additionally, if you intend to utilize your domain name for a professional business email address, its ease of understanding and spelling becomes even more vital. You want to ensure that anyone who hears your domain name can effortlessly grasp it and accurately type it without any confusion or errors.
By choosing a domain name that is user-friendly in both spoken and written forms, you enhance your ability to effectively share and promote your online presence, making it convenient for others to connect with you.
Unique & brandable
Having a unique domain name is crucial to establishing a distinct and memorable identity among your readers. It's highly advisable to conduct thorough research on other websites within your niche to gain insights into the domain names they use.
By doing so, you can avoid unintentionally infringing on trademarked names or facing accusations of copying another website's identity. It's important to maintain originality and authenticity in your chosen domain name.
Additionally, you have the opportunity to select a domain name that is highly brandable. Brandable domain names possess qualities that make them stand out, catch attention, and remain deeply etched in the memory of your audience. Take, for instance, the brandable name "GabiAndJules.com," which far surpasses the impact and memorability of a more generic name like "BuyNiceCakesOnline.com."
By opting for a brandable domain name, you enhance your ability to create a unique and captivating online presence, making it easier for your readers to remember and identify with your brand. Remember, a well-chosen and distinctive domain name can significantly contribute to your overall brand recognition and success.
Do not include hyphens in domain name
It is strongly advised to avoid using hyphens when creating a domain name. Hyphens can often be associated with spam domains, which is a reputation you definitely want to steer clear of.
In addition to the potential negative connotations, hyphenated domains are more susceptible to typos. If you resort to using hyphens in your domain name simply because the desired domain is already taken, there is a higher chance that users may forget to include the hyphen when typing it, leading them directly to your competitor's website instead.
To ensure a smooth user experience and minimize the risk of confusion or lost traffic, it is best to choose a domain name without hyphens. This way, you can establish a clear and straightforward online presence that aligns with your brand and avoids any unnecessary complications. Remember, simplicity and coherence in your domain name selection will go a long way in creating a positive and engaging online presence.
Avoid doubled letters
When considering domain names, it is advisable to steer clear of using double letters. Opting for a domain without repeated letters helps minimize the risk of losing traffic due to typos.
Let's take the example of a domain like Dressshop.com. With consecutive letters, such as the double "s" in this case, users are more likely to make errors when typing the domain, leading to a loss of potential visitors and traffic.
By avoiding double letters, you not only mitigate the chances of typos but also create a domain name that is easier to type accurately. This aspect contributes to a seamless user experience and ensures that users can effortlessly reach your website.
Furthermore, refraining from using double letters can enhance the brandability of your domain name. A unique and distinct domain name, free from repeated letters, tends to be more memorable, engaging, and representative of your brand identity.
Leave room to expand
When selecting a domain name, it is a good decision to opt for a name that is relevant to your industry or niche. A domain name that reflects the nature of your website provides users with a glimpse into its purpose and content. However, it's crucial to strike a balance and avoid overly restrictive choices that may limit your long-term options.
Let's consider an example: a florist decides to choose the domain name orchidblog.com to focus on orchid-related content. While this domain name aligns perfectly with their initial intentions, they may later decide to expand their blogging topics to include a broader range of flowers. In such a scenario, the domain name orchidblog.com might hinder their ability to attract readers interested in other flower varieties.
To maintain flexibility and accommodate potential future growth or changes in your content focus, it's beneficial to select a domain name that allows for broader interpretations or encompasses your industry as a whole. By doing so, you ensure that your domain name remains inclusive and adaptable to accommodate evolving interests and expand your reader base.
Moving your website can be a frustrating and expensive process, and it can cause you to lose search rankings if you don’t do it right, coupled with the cost of new branding. That’s why it is important to pick a flexible domain name from the start.
Research your domain name
Before finalizing the registration of a domain name, it is crucial to conduct thorough research to determine if there are existing businesses already using the same name. This step helps avoid potential conflicts and legal issues down the line.
To begin, it is recommended to perform a trademark search. This involves checking if there are any existing trademarks for a similar or identical name. Conducting a trademark search allows you to see if the name you have in mind has already been registered and protected by someone else. This can be done through online trademark databases or by consulting with a legal professional experienced in intellectual property matters.
In addition to a trademark search, conducting a thorough Google search is essential. This involves searching for the desired domain name and checking for any businesses or websites already using that name. It is also recommended to check the availability of the name on popular social media platforms such as Twitter, Facebook, Instagram, and others. Consistency across these platforms can help establish a unified online presence.
It is important to avoid selecting a domain name that is similar or identical to an existing business or trademarked name. Such a situation can lead to confusion among consumers and may result in legal consequences, potentially leading to financial implications and damage to your brand's reputation.
Once you have successfully registered your own domain name and established your website, it is advisable to further protect your brand by learning about the process of trademarking and copyrighting your website name and logo. Consulting with legal professionals or experts in intellectual property law can provide valuable guidance on how to secure the legal rights and protections for your website's name and associated assets.
By conducting thorough research and taking the necessary legal precautions, you can ensure that your chosen domain name is both unique and legally compliant, setting a solid foundation for your online presence.
Use Domain Name Generators for Clever Ideas
In the vast landscape of the internet, the number of registered domain names has surpassed 340 million. This significant volume often leads to the perception that all the good domain names have already been taken. Searching for available domain names manually can be an incredibly time-consuming process.
Fortunately, domain name generators come to the rescue. These helpful tools automate the search for domain names based on your specified keywords, providing you with a wide range of clever and creative domain name suggestions.
One highly recommended domain name generator is Nameboy. It is recognized as one of the oldest and most popular tools available for generating domain name ideas. Nameboy leverages your defined keywords to produce a list of potential domain names that are both relevant and catchy..
The domain name industry is highly dynamic and continuously evolving. Every day, thousands of new domain names are registered worldwide, making it crucial to act promptly if you have found a domain name that resonates with you.
Domain names are often compared to real estate in the sense that they hold value and can appreciate over time. Many individuals and businesses actively search for good, brandable domain names that they can register and potentially sell at higher rates in the future. This competitive landscape means that desirable domain names can be registered quickly by others if you delay your decision.
Considering the relatively low cost associated with domain registrations, it is highly advisable to take swift action. By promptly securing the domain name you desire, you minimize the risk of someone else registering it before you do. Acting promptly safeguards your preferred domain name and gives you the opportunity to establish your online presence without any potential hindrances.
If you change your mind or your plans shift in the future, letting a domain name expire is a simple and cost-effective solution. However, it's important to note that once a domain name expires, it becomes available for others to register, potentially leading to the loss of that specific domain name.
To ensure you secure the domain name of your choice, it's wise to act swiftly and register it as soon as possible. By doing so, you safeguard your online identity and maintain control over your brand's digital presence.
Where is the best place to register a domain name
- NameCheap: Best overall
- CloudFlare: Joint best - but our favourite
- EZP: Best for local hosting & domain names
- Domain.com: Best for long-term discounts
- Google Domains: Best for value for price
- DreamHost: Best for customer support
- Hover: Best for bulk discounts
- Bluehost: Best for bundling domains and hosting
- HostGator: Best for low-cost hosting with a free domain
- Network Solutions: Best for 100-year registrations
- BuyDomains: Best for premium domains