Working with Jamie from Flodström Interiors - a premium wallpaper and interior design company in Vancouver. We played with rebranding the business to provide an increased perception of professionalism and modernizing their brand in line with their core-values.
Using a combination of serif and sans-serif fonts helped balance the old and new. Modern and traditional.
We merged the F and I from their names to represent various facets of their business. The f joins with the i in a protective way, showing their caring and diligent nature of how they conduct their business. The f and i, can also be visualized as a door or a window - symbolizing aspect of their services. It's strong, visual, and works well in small sizes, or in a wrap on their vehicle.